Lead Generation For Franchise Coffee Business
Franchisee Lead Generation Campaign
Bad Ass Coffee is a craft coffee business originally founded in Maui, Hawaii, they are known for their creative marketing and branding and hired us to help create interest and gain leads for new franchise locations around the United States. Starting in Texas, we created a Facebook leads campaign to target higher income, qualified investors or higher network individuals. Using this strategy, we captured leads at an original cost of $23 per lead. Over a few months we were successfully able to refine this Facebook leads campaign and drop the cost per lead to about $8.
In conjunction with an AdWords campaign, we also used a remarketing campaign to bring customers back to the franchisee information page and capture additional leads. An SEO campaign for the coffee franchise was also launched and in conjunction with blog posts, we were able to add 20% more visitors to the website using this strategy within a 6 month time frame.
Off road insights
A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete. In fact, a McKinsey survey found that Sixty-two percent of…