Retail Operations Consulting & Ecommerce Marketing

We work with retail stores and ecommerce retailers to increase sales, and create long lasting relationships with customers.

The customer’s journey starts with the first time they see your brand or hear about your company. This may begin online with a search in Google or they may see your product shared on a social media channel or in advertisement.  Your customer may learn about your products from a friend and walk into your store. Either way, they are interested in learning more about your company, brand and products. Along their journey they will meet people from your company, receive product information, read reviews, and ultimately make a purchase.  We focus on this path as a way to increase sales through strong brand development that defines the customer journey.

As a business owner or marketing manager, you want to increase sales, have peace of mind that the business is operating at its highest level, understand the financial levers that can be pulled to operate better, and enhance the ability to achieve the businesses vision.

Let's work together to create a great customer experience at your retail location

OFF ROAD INSIGHTS

Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023…

Are Hashtags on Facebook Dead? Discover How Hashtags on Facebook Work

When you think of the use of hashtags on social media, giants like Instagram might come to mind. But what about Facebook? We outline our experience and shed light on whether or not hashtags work on Facebook to improve reach to your audience.

Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…