Customer-Journey

Off Road understands that business is a journey. While we all experience the terrain, the most important journey is that of your customer. After all, without them you wouldn’t be able to increase sales and be in business at all!

The Off Road Team works with you to improve every milestone in your customer journey. Whether it’s how they see you online (website, digital marketing) or how they see you offline (customer service, product delivery), we deploy the experts to increase sales at every level of your customer’s experience.

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Mapping the Journey

The Off Road team works with you to get to know your customer and all the milestones they move through to being a repeat customer. In this beginning phase we dig deep to determine success metrics at each milestone. This is the beginning of assessing and addressing customer engagement with your product and service.

This phase is the jumping off point to full market alignment that you can address yourself in your company or work with Off Road to dial in all the milestones more quickly than most have the capacity to do themselves.

San Francisco Metalworks Increased Their Margins by 27% With Better Workflow Processes

Learn more about how working this manufacturing company, we achieved these results.

OFF ROAD INSIGHTS

Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023…

Are Hashtags on Facebook Dead? Discover How Hashtags on Facebook Work

When you think of the use of hashtags on social media, giants like Instagram might come to mind. But what about Facebook? We outline our experience and shed light on whether or not hashtags work on Facebook to improve reach to your audience.

Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…