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Off Road understands that business is a journey. We all experience the terrain differently, and the most important journey is the one taken by each customer.

After all, without customers there are no sales. You need to create a positive customer experience to stay in business!

The Off Road team works with you to improve every milestone along your customer’s journey. Whether it’s how you are seen online (website, search engines, social media, email) or how they view and move through your organization (customer service, product delivery, workflow, social values), we help you develop the expertise to increase sales at every level of your customer’s experience.


Mapping the Journey

The Off Road team works with you to understand your customer better, and identify all the milestones they move through, from first contact to repeat purchases.In this initial stage we dig deep, determining effective success metrics at each milestone.

This begins a continuous process of optimizing customer engagement with your company’s products and services.This stage is the jumping off point to full market alignment. We can show you how to manage this process internally, or you can work with Off Road to dial in all the milestones, creating measurable results more quickly!


Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023…

Are Hashtags on Facebook Dead? Discover How Hashtags on Facebook Work

When you think of the use of hashtags on social media, giants like Instagram might come to mind. But what about Facebook? We outline our experience and shed light on whether or not hashtags work on Facebook to improve reach to your audience.

Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…