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Google SERP Eye Tracking Research

Google SERP Eye Tracking Research Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different. On a SERP we are hit with different media and tools that are at our finger tips – Local listings, videos, images, hotel listings, carousels of…

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Reputation Management For Athletes

Reputation Management For Athletes Online reputation management services should be a part of any rising or established athlete’s arsenal. As any athlete knows, the best defense is a good offense. Develop a strong reputation management strategy online to head off negative publicity before it ever starts.  Creating a strong athlete brand management program relies on…

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Independent Hotel Marketing Strategies

Independent Hotel Marketing Strategies When you run an independent hotel, you don’t have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel…

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Digital Marketing Tools For Hotels

Unbranded Booking Experience How many hotel websites have you visited that have a beautiful website with all the bells and whistles, but then you went to the reservations page and it simply did not even come close to matching that experience. This is not a search marketing issue – it’s a conversion and branding issue.…

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Driving Change: Are you committed?

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work,…

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Love the smell of a new business

When we go off road, we meet people, visit a new business or two, and go places that couldn’t seem more different. And yet, look around and sure enough, we see so much that’s familiar. Entrepreneurs may live, dress and launch differently, but they are all driven by the same zest for life and visionary…

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The shadow side of The Commitment: life in one dimension

The last post about commitment could probably have been posted in just about any entrepreneurial blog. As an industry of startup founders and the networks that support them, we exalt The Commitment. The story is told over and over of the “heroes” that became top of their field, icons forsaking all else. Case in point:…

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Rebranding The MET: Branding beyond relevant & into irresistible

Rebranding The MET: Branding beyond relevant & into irresistible The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection.  Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of…

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Creating Content for Humans – Not Just Search Robots

Creating Content for Humans – Not Just Search Robots Creating Content for Humans – Not Robots It’s so tempting to get caught up in all of the keyword data available for Search Engine Optimization and build the perfect piece of content for the search engines to digest. Weather it’s a blog post or a core…

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Google Grant Changes That Your Non-Profit Needs To Address

Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform. There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter. Google’s program gives about 35,000 non profits this opportunity, but the requirement to be active and smart about how you manage your campaign is getting more attention.

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