Digital Marketing Strategy For Hotels
Located in downtown Portland, Oregon, The Governor Hotel is a historically significant hotel that features large event spaces and ball rooms. The hotel commands higher room rates than surrounding competitors and we created a hotel digital marketing strategy that focused on increasing conversion rates by showcasing features and amenities of the hotel.
During 2 years of working with The Governor Hotel, we helped drive a 24% increase in mid-level room rate conversions and a 14% increase in their highest level of room rate conversions. With a hotel room conversion rate that is higher, the cost per conversion dropped 23% in all digital channels.
Off road insights
When you think of the use of hashtags on social media, giants like Instagram might come to mind. But what about Facebook? We outline our experience and shed light on whether or not hashtags work...