SEO Campaign To Generate B2B leads for a Unique Experience & Play Structure manufacturing company
Unique Experience & Play Structure SEO Campaign
Playtime manufactures kid safe and friendly play equipment that you typically see in malls, airports, resorts, and other public spaces. We created an industry focused SEO campaign that was centered around content for 12 different industries where the play equipment might be installed.
The sales cycle was rather long and required multiple points of contact along the process – leading us to create an email marketing campaign, a Facebook ad campaign and several LinkedIn campaigns that targeted specific industries and job titles.
Over 6 years of working with Playtime we successfully generated leads that yielded over $3 million in new business and helped the company retain or grow several important existing customers.
Off road insights
A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete. In fact, a McKinsey survey found that Sixty-two percent of…