Putting technology in the hands of teachers
Lightspeed Technologies manufactures audio and speaker technology for classrooms, helping teachers present their information better and allowing students to hear and understand content more effectively. This is a difficult market due to a lot of ‘noise’ in the keyword data that we targeted. Many of the important lead driving keywords include traffic that could be qualified and traffic that could not be useful.
We worked with the company to create a very tight SEO strategy where visitors would not only see content that was relevant but they would see Titles and Descriptions in the search engines that would help to qualify them before arriving to the site. Once captured, visitors were moved along a a conversion funnel that further qualified them allowing their sales team to follow up with very qualified leads.
Off road insights
A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete. In fact, a McKinsey survey found that Sixty-two percent of…