Technology & Manufacturing Digital Marketing
The Printed Circuit Board industry is a very competitive business, and PCB Unlimited needed help to create an SEO strategy that would capture very specific leads that needed PCBs completed within a range of specifications. We created an technology focused SEO campaign that consolidated their content, filled content/ranking gaps, and established a plan for new content to be created. Their product listing pages also received a refresh in their design and layout – helping to create a better and more trusted experience for customers.
PCB Unlimited saw a 15% increase in SEO driven traffic in a 6-month period, a 13% increase in conversion rates, and a 22% drop in bounce rates. Combined, these factors compounded to increase revenues and average order size significantly.
Off road insights
A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete. In fact, a McKinsey survey found that Sixty-two percent of…