Technology & Manufacturing Digital Marketing
The Printed Circuit Board industry is a very competitive business, and PCB Unlimited needed help to create an SEO strategy that would capture very specific leads that needed PCBs completed within a range of specifications. We created an technology focused SEO campaign that consolidated their content, filled content/ranking gaps, and established a plan for new content to be created. Their product listing pages also received a refresh in their design and layout – helping to create a better and more trusted experience for customers.
PCB Unlimited saw a 15% increase in SEO driven traffic in a 6-month period, a 13% increase in conversion rates, and a 22% drop in bounce rates. Combined, these factors compounded to increase revenues and average order size significantly.
Off road insights
When you think of the use of hashtags on social media, giants like Instagram might come to mind. But what about Facebook? We outline our experience and shed light on whether or not hashtags work...