Consumer Goods Marketing & Product Consulting

We work with innovative consumer products companies.

We help you expand sales, create processes to improve efficiency and scale by focusing on the customer journey.

The desire to know the next steps for your business and have a solid roadmap that points to growth and expansion means that understanding your customer’s journey is critical. As your business scales, you don’t want to falter, hire the wrong people, invest in the wrong marketing channels, or develop inefficient processes. Off Road works with business owners to transition from Founder to CEO, bringing to the forefront important conversation around efficient scaling, financially sound planning, next phase strategies, and ways to ensure that your brand’s mission is accomplished.

The customer’s journey starts with their first touch-point, which may be a search in Google or marketing messaging that they see in a social media channel. They may also receive a recommendation from a friend or walk into your store. 

The people that your customer interacts with, the brand messaging they see, the feeling they get when then think about your product, and the delivery of the product to the customer create the customer experience.

It’s magical when it comes together. We work magic.


Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…

How to keep employees motivated during summer

We are officially in the heat of the summer, and with this time of year comes vacation and extra days off for many employees within your company. Does summertime mean an automatic reduced amount of productivity within most companies? One study suggests yes, in fact, there may be up to a 20% reduction in productivity…

Understanding Self Disclosure In The Workplace Reduces Friction

Have you ever met someone new, whether it’s in the workplace or outside of work, and within a few minutes of talking there’s an awkward feeling that someone over shared information? How can employees communicate better? This is much more common than we realize, and there’s actually a communication theory that explains it. The Self…