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PEOPLE & CULTURE

3 Hiring Tips for Small Businesses

Being a small business owner, one of the great advantages you possess is being in complete control of who you hire. That can also come with a great deal of responsibility as you want to make the right decision. It can be very time consuming and overwhelming – we’ve put together some tips you can…

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Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023…

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Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…

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How to keep employees motivated during summer

We are officially in the heat of the summer, and with this time of year comes vacation and extra days off for many employees within your company. Does summertime mean an automatic reduced amount of productivity within most companies? One study suggests yes, in fact, there may be up to a 20% reduction in productivity…

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Understanding Self Disclosure In The Workplace Reduces Friction

Have you ever met someone new, whether it’s in the workplace or outside of work, and within a few minutes of talking there’s an awkward feeling that someone over shared information? How can employees communicate better? This is much more common than we realize, and there’s actually a communication theory that explains it. The Self…

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The Personal Skills You Want To Have On Your SEO Team

The Personal Skills You Want To Have On Your SEO Team What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have.  SEO…

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Driving Change: Are you committed?

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work,…

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The shadow side of The Commitment: life in one dimension

The last post about commitment could probably have been posted in just about any entrepreneurial blog. As an industry of startup founders and the networks that support them, we exalt The Commitment. The story is told over and over of the “heroes” that became top of their field, icons forsaking all else. Case in point:…

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Build Culture Around Digital Marketing In Your Company

Build Culture Around Digital Marketing In Your Company Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate…

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Increase B2B Leads With Social Media Strategies

Increase B2B Leads With Social Media Strategies The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We…

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