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Winery Marketing

Put These 3 Winery Marketing Trends On Your Radar

Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms.  Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day,…

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Getting the Attention of a Concierge in the Wine Industry

Getting the Attention of a Concierge in the Wine Industry This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM…

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Wine Industry Statistics & Growth Data From Google Travel

Wine Industry Statistics & Growth Data From Google Travel Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry.  Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only…

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Winery Marketing: Optimizing For Voice Search & Position 0 “Zero”

Winery Marketing: Optimizing For Voice Search & Position 0 “Zero” Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization…

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