Google Adwords Strategies For Start-Ups How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic.  Let’s call this the top of the funnel – people…

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What does GDPR mean for Small Businesses? What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change.  On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy…

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Winery Marketing: Optimizing For Voice Search & Position 0 “Zero” Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization…

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Increase B2B Leads With Social Media Strategies The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We…

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Google’s Medic Update August 2018 Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google…

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Owning a franchise is an exciting and dream-fulfilling decision. Often the decision to start a franchise includes consideration into how much support the national brand will give your newly opened franchise business. Most franchise agreements include fees being paid into a corporate marketing fund or co-op marketing fund that will help support the local brands…

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Diving into your first Google Adwords PPC campaign can be a bit daunting.  If you are a new brand or a company that is just starting out on your pay per click strategy, these are a few ideas that can help you set up your PPC campaign for success in the short term and long…

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I had just returned from an incredible trip to Guatemala for our client, Barefoot College. This required flights from California to Mexico to Guatemala back to Mexico and finally, back to California. I then continued on to Portland, Oregon. Each of those international flights and subsequent customs experiences was civilized. Have anything you shouldn’t? Any…

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