Rebranding The MET: Branding beyond relevant & into irresistible The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection.  Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of…

Read More

Creating Content for Humans – Not Just Search Robots Creating Content for Humans – Not Robots It’s so tempting to get caught up in all of the keyword data available for Search Engine Optimization and build the perfect piece of content for the search engines to digest. Weather it’s a blog post or a core…

Read More

Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform. There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter. Google’s program gives about 35,000 non profits this opportunity, but the requirement to be active and smart about how you manage your campaign is getting more attention.

Read More

Build Culture Around Digital Marketing In Your Company Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate…

Read More

Getting the Attention of a Concierge in the Wine Industry This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM…

Read More

Writing The Right Content Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking.  By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your…

Read More

Wine Industry Statistics & Growth Data From Google Travel Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry.  Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only…

Read More

What does Google’s mobile first index mean for businesses? The way that you measure normal website interactivity metrics is about to change and the design that you love is about to be shaken up. Have you been trying to increase the time spent on site with your visitors? Are the number of pages visited by…

Read More

SEO Strategies For Hotel Websites – How To Win Local SEO Tourism and Hotel SEO Strategies With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search…

Read More