MARKETING

The Personal Skills You Want To Have On Your SEO Team

The Personal Skills You Want To Have On Your SEO Team What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have.  SEO…

Read More

Hospitality Marketing Services That Capture Customers

What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales?  In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media.…

Read More

Google Grant Changes That Your Non-Profit Needs To Address

Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform.  There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter.  Google’s program gives about 35,000 non profits this opportunity, but the requirement…

Read More

Put These 3 Winery Marketing Trends On Your Radar

Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms.  Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day,…

Read More

7 Ways to Keep an Eye on Your Hotel Competition

7 Ways to Keep an Eye on Your Hotel Competition Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters…

Read More

Google SERP Eye Tracking Research

Google SERP Eye Tracking Research Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different. On a SERP we are hit with different media and tools that are at our finger tips – Local listings, videos, images, hotel listings, carousels of…

Read More

Reputation Management For Athletes

Reputation Management For Athletes Online reputation management services should be a part of any rising or established athlete’s arsenal. As any athlete knows, the best defense is a good offense. Develop a strong reputation management strategy online to head off negative publicity before it ever starts.  Creating a strong athlete brand management program relies on…

Read More

Independent Hotel Marketing Strategies

Independent Hotel Marketing Strategies When you run an independent hotel, you don’t have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel…

Read More

Digital Marketing Tools For Hotels

Unbranded Booking Experience How many hotel websites have you visited that have a beautiful website with all the bells and whistles, but then you went to the reservations page and it simply did not even come close to matching that experience. This is not a search marketing issue – it’s a conversion and branding issue.…

Read More

Rebranding The MET: Branding beyond relevant & into irresistible

Rebranding The MET: Branding beyond relevant & into irresistible The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection.  Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of…

Read More