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BUSINESS INTELLIGENCE

Conduct a RAID On Your B2B Market!

Remember the old commercial, where the bugs are having a party until the big red can shows up? “Raid!” they all shout, scattering before the lethal force of the advertised product. Now, I’m not suggesting that your competitors are insects to be exterminated! Not at all. However, there is something to be said for the…

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Driving Change: Are you committed?

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work,…

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Creating Content for Humans – Not Just Search Robots

Creating Content for Humans – Not Just Search Robots Creating Content for Humans – Not Robots It’s so tempting to get caught up in all of the keyword data available for Search Engine Optimization and build the perfect piece of content for the search engines to digest. Weather it’s a blog post or a core…

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Google Adwords Strategies For Start-Ups

Google Adwords Strategies For Start-Ups How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic.  Let’s call this the top of the funnel – people…

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Increase B2B Leads With Social Media Strategies

Increase B2B Leads With Social Media Strategies The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We…

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