Getting the Attention of a Concierge in the Wine Industry This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM…

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Writing The Right Content Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking.  By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your…

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Wine Industry Statistics & Growth Data From Google Travel Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry.  Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only…

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What does Google’s mobile first index mean for businesses? The way that you measure normal website interactivity metrics is about to change and the design that you love is about to be shaken up. Have you been trying to increase the time spent on site with your visitors? Are the number of pages visited by…

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SEO Strategies For Hotel Websites – How To Win Local SEO Tourism and Hotel SEO Strategies With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search…

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Google Adwords Strategies For Start-Ups How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic.  Let’s call this the top of the funnel – people…

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What does GDPR mean for Small Businesses? What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change.  On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy…

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Winery Marketing: Optimizing For Voice Search & Position 0 “Zero” Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization…

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Increase B2B Leads With Social Media Strategies The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We…

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