Skip to content

Posts by Scott Fish

Conduct a RAID On Your B2B Market!

Remember the old commercial, where the bugs are having a party until the big red can shows up? “Raid!” they all shout, scattering before the lethal force of the advertised product. Now, I’m not suggesting that your competitors are insects to be exterminated! Not at all. However, there is something to be said for the…

Read More

Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023…

Read More

Steps To Improve Small Group Decision Making

Small groups that are highly cohesive can often make decisions that seem correct, but in reality they are not what is in the best interest of the group. We are going to explore the communication theory of groupthink. How Can Groupthink derail decision making process in an organization? This is a concept that describes a…

Read More

How to keep employees motivated during summer

We are officially in the heat of the summer, and with this time of year comes vacation and extra days off for many employees within your company. Does summertime mean an automatic reduced amount of productivity within most companies? One study suggests yes, in fact, there may be up to a 20% reduction in productivity…

Read More

Understanding Self Disclosure In The Workplace Reduces Friction

Have you ever met someone new, whether it’s in the workplace or outside of work, and within a few minutes of talking there’s an awkward feeling that someone over shared information? How can employees communicate better? This is much more common than we realize, and there’s actually a communication theory that explains it. The Self…

Read More

The Personal Skills You Want To Have On Your SEO Team

The Personal Skills You Want To Have On Your SEO Team What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have.  SEO…

Read More

Hospitality Marketing Services That Capture Customers

What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales?  In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media.…

Read More

Google Grant Changes That Your Non-Profit Needs To Address

Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform.  There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter.  Google’s program gives about 35,000 non profits this opportunity, but the requirement…

Read More

Put These 3 Winery Marketing Trends On Your Radar

Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms.  Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day,…

Read More

7 Ways to Keep an Eye on Your Hotel Competition

7 Ways to Keep an Eye on Your Hotel Competition Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters…

Read More