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Off Road

Off Road Insights

go off road to get there faster.

The shadow side of The Commitment: life in one dimension

The last post about commitment could probably have been posted in just about any entrepreneurial blog. As an industry of startup founders and the networks that support them, we exalt The Commitment. The story is told over and over of the “heroes” that became top of their field, icons forsaking all else. Case in point: […]

Love the smell of a new business

When we go off road, we meet people, visit a new business or two, and go places that couldn’t seem more different. And yet, look around and sure enough, we see so much that’s familiar. Entrepreneurs may live, dress and launch differently, but they are all driven by the same zest for life and visionary […]

Driving Change: Are you committed?

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work, […]

Branding trust or fear: a case study

My Off Road partner Scot and I had just returned from an incredible trip to Guatemala for our client, Barefoot College. This required flights from California to Mexico to Guatemala back to Mexico and finally, back to California. I then continued on to Portland, Oregon. Each of those international flights and subsequent customs experiences was […]

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