Reskilling Will Improve Employee Performance At Your Company

A rise in marketing automation and other digital solutions that create efficiencies for a business means that the skills of some employees are becoming obsolete.  In fact, a McKinsey survey found that Sixty-two percent of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2023 due to advancing automation and digitization.

More importantly, for your business, reskilling can be a way to move an employee from an area where they are not successful, into an area of the business where they can thrive.

Cara Meyer, People & Culture, Director at Off Road works with businesses to create reskilling strategies so that businesses can have the right people in the right positions.

Cara Meyer

Reskilling is about defining the next role that an employee is taking on and identifying the skills that need to be introduced or strengthened in order for them to be successful there. Reskilling improves performance because it creates novelty and challenge. Change and growth, paired with the right level of support, helps keep the brain flexible and the individual engaged. The most important piece for success this process is employee buy-in. Buy-in equals motivation and motivation is necessary for effort; effort is necessary for development. In order to increase buy-in and motivation to fuel this new effort, the positional move must be in line with the employee’s own goals and aspirations. Essentially, there has to be something big in it for them, and not just increased pay, which will likely only provide a temporary incentive. Supervisors must help their employees identify their own desires and assist them in building a path there that will also support organizational objectives.

Scott Fish, Chief Marketing Officer at Off Road works with companies to develop marketing strategies and often makes recommendations for whom should be hired as companies build out their own marketing department resources.

Scott Fish

Reskilling is an important practice for any growing company to implement. Especially when you are a small company, employees tend to take on many tasks, some of which they may be experts at completing, others they may just be filling in because there is a void. As a company or a team grows, Founders and managers should take a real hard to look at the projects being completed and whom is completing those projects. If there is a need to shift tasks around, or train somebody to be reskilled so that they can fit what’s a company needs, that opportunity should be taken.

Johnny Bolden is a Marketing Associate Off Road.  He supports the team and our clients with a variety of marketing strategies including content writing, social media, paid search management, and SEO.

Johnny Bolden

Technology is useful in this process as you can often automate monotonous tasks, offering your employees more meaningful work. While this works in many cases, a common mistake we see employers make is thinking a piece of technology can take the place of the human element. There are some tasks which cannot be automated, there are pitfalls and anomalies that are unseen. The best success we have seen is using technology as a tool rather than a crutch. One way to do this is to audit routinely things you do for your business, determine time consuming tasks and what we can do to limit them. There are a number of tools available that can do this. An employer can then take the time it would have taken to manually do a time consuming task and delegate trainings or briefs to see if the employee would be interested in a particular project. An employee can then try different things and given more fulfilling work to build value in not only the business, but in themselves. I can speak firsthand to the success of this as I am that employee.

We can help you develop a plan to reskill important employees in your company.

Send us a message about you and your business and let’s chat.

Scott Fish

Scott Fish is the CMO at Off Road, responsible for the business development team and managing the marketing delivery and client management team. During the past two decades, he has worked with growing companies around the world in evolving industries such as tourism, franchises, hotels, sports associations and cultural organizations. Scott is a founding board member of SEMpdx, the largest regionally focused digital marketing organization in the US. He creates strategies to drive more business and connect better with their customers.