Explore Industries WINERIES & AVAs | NON PROFITS | CONSUMER PACKAGED GOODS | RETAIL
The last post about commitment
could probably have been posted in just about any entrepreneurial blog.
As an industry of startup founders and the networks that support them,
we exalt The Commitment. The story is told over and over of the “heroes”
that became top of their field, icons forsaking all else. Case in
point: Steve Jobs. His journey is well documented even long after his
We lionize the success (and ignore
the clear cuts of emotional destruction often caused by these
single-minded entrepreneurial icons). They motivate a new generation of
zealots to double-down, focus harder, spend more hours working and more
money on prototypes, forsaking all else. We can follow this storyline
into dark alleys of drug use that can allow for greater productivity,
mask feelings of shame and depression and hide the scars from putting up
the front that it is as easy as it looks.
The Commitment is not all it’s cracked up to be.
Most of us know that The Commitment
is required. To reach our aspirational goals, we need to commit. The
finesse comes into how we act out that commitment. It’s a dedication to a
goal, but not forsaking all else. The cost of the commitment is an
extra piece we would do well to wrap into our commitment. Our world is
beautiful and we have an opportunity to make our lives rich. The
Commitment doesn’t have to wreak havoc.
What does commitment look like then, if it doesn’t actually look like Steve Jobs?
Commitment looks like walking firmly in the direction of our goals and values.
As Morpheus, the sage of The Matrix” says, “There is a difference between knowing the path and walking the path.”
Walking firmly in the direction of
our values allows us to be committed to more than one thing at a time.
We can be committed to starting a business and being present to other
aspects of our lives. For some, it’s a commitment to raise children
well. Others it may be a commitment to our employees, partners and
investors. It can be countless other things. There’s plenty of room when
life is not lived in one dimension.
The trouble comes when we
underestimate ourselves. When we think we can only do one thing at a
time. In actuality, commitment exists in the fourth dimension. We can be
committed to more than one thing… unless those things are in direct
It’s more clear when you think about
this in other areas besides business. Consider this: Commitment to
sobriety and commitment to hanging with all people who use drugs is in
opposition. If you walk firmly in the direction of sobriety, those using
drugs will likely fall away. The people that will show up in your life
will be more actively supportive of your goals and values. It may be
less clear in business, but it works the same way.
Our fourth dimension allows us to be
committed to many things that reflect our values; building a business,
supporting family, getting healthy.
Think of yourself in the fourth dimension and walk firmly in the direction of your values.
Now, what are you committed to?