Explore Industries WINERIES & AVAs | NON PROFITS | CONSUMER PACKAGED GOODS | RETAIL
Maximizing the success of your own hotel property involves
knowing what your competitors are doing. Wisely monitoring your
competition allows you to see what they do wrong and what they do well.
All of the information you glean provides you with key information that
bolsters your business strategies and marketing efforts. The following
seven tips are essential steps to take in order to track your
Industry mixers and social events are where people can relax and
catch up with other professionals in the hotel industry, making it a
great place to get the latest scoop on your hotel competitors. Not only
that, you can also meet future contacts to help grow your business while
you grow your industry knowledge. Just make sure to always have your
ears opened, and you’ll walk away learning plenty of valuable
For hotels, nothing is more damaging for your business than having
rates that are too high. You can fix that by investing in quality rate
monitoring solutions that will do the work for you. If you lack the
funds to pay for a monitoring solution, you can do most of the heavy
lifting manually. Either way, this will give you a good inclination of
what your competitors are charging, allowing you to have more
competitive rates in the process.
Adhering to the old adage of keeping your enemies closer than your
friends, keep your competitors close by subscribing to their email
newsletters. You will be able to see all of their specials, promotions
and pertinent news. Pay close attention to their marketing strategies,
calls to action and how they interact with customers.
Click View Page Source on your hotel competitor’s and look inside
thetag to find out all of their essential SEO tendencies. Cracking their
SEO code goes a long way towards improving your online marketing
strategy as well.
Know all of the latest news about your hotel competitors by checking
up on their websites and blogs regularly. This knowledge lets you
ascertain whether your hotel property is running properly, and it will
also give you great ideas on how to stand out from your competition.
Look at what your competitors post to social media. This can clue you
in as to what is the best way to reach customers through popular social
media outlets. Most importantly, check out the comments those posts
receive, given that happy or unhappy customer responses will let you
know the best social media strategies to implement.
Finally, let Google be your eyes and ears through Google Alerts. You
can set Google Alerts up in such a way that you are alerted whenever a
competitor does anything newsworthy. This tool helps you discern the
positive marketing strategies of competitors as well as their missteps.