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The way that you measure normal website interactivity metrics is
about to change and the design that you love is about to be shaken up.
Have you been trying to increase the time spent on site with your
visitors? Are the number of pages visited by a visitor on the top of
your list of things to improve?
As Google’s mobile first index rolls out, it also signals a massive
tipping point where most of the traffic a site sees is via mobile
device. People are spending less time on sites via mobile devices and
they are accessing fewer pages.
With a smaller screen and less time, the complexity of websites
changes. And that’s good news for a time and resource strapped business.
The challenge isn’t how do we build as many pages as possible, but
rather, how do we organize content that is relevant and useful in a
In the past google always crawled a website and used that data to
bring up search results. If a site was mobile friendly, great! But it
didn’t gain much of an advantage just because it was responsive. Now,
with the mobile first index Google expects the site to be mobile
friendly and responsive and they will use that experience in their crawl
to determine how to rank your website.