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Tourism and Hotel SEO Strategies
With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search for the best short-term accommodation every day.
More and more holidaymakers are choosing to book their accommodation
directly with hotels, resorts, and BNB owners, which makes tourism and
hotel SEO strategies more important than ever.
Search engine optimization, or SEO, refers to all the processes and
steps you take to improve your website ranking in relevant searches.
Practices such as Internet marketing, keywords, site organization,
copywriting, and content creation are all to be taken into account when
planning your online hospitality marketing, as they are all closely
entwined with SEO and have an indirect impact on your travel website’s
Why is SEO Important for Tourism and Hotels?
SEO enables you to improve your website ranking factors and show up
higher in searches. This is very important because studies have shown
that, for example, the top result in a Google search gets about 33
percent of clicks. For the second result, this percentage drops to
around 17 percent. And those on page two barely get 1 to 5 percent of
Furthermore, SEO is cost-effective. It is less expensive than
advertising and other marketing methods. A good SEO will increase your
online hotel marketing the same way a paid ad would – it will bring you
the same number of bookings that you would get through TV ads, for
With that in mind, there are some best SEO practices to apply that
will significantly increase your chances to rank higher for a particular
search term and boost your organic traffic. This applies whether it is a
bed and breakfast marketing, hotel marketing or resort marketing
strategies that we are talking about.
One of the best strategies to improve your hospitality marketing is
to create relevant content rich with the keywords you are targeting. The
main component of SEO is using the right keywords. Get a blog and keep
it updated to promote your hotel or bed and breakfast marketing.
Additionally, update your page titles and meta descriptions – this
also gives you an opportunity to use the targeted keywords. Do an
extensive keyword research and add the keywords through your website –
from your page titles to copywriting.
However, don’t overload your content with keywords. Google doesn’t
appreciate this and your potential visitors will just get confused.
To scale your online hotel marketing strategy, make sure to acquire
as many links pointing to your site from different websites, because the
more talked about your website is, the more likely Google will rank it
in the top.
Link building may involve different strategies, such as creating
viral content that naturally attracts links or directly asking for
links. Never buy links, however, as this is against Google’s Terms of
The more your travel content gets shared, the higher are the chances
for your page to rank higher. A great deal of website traffic is
generated through social media, so your website with plenty of shared
content will be perceived as more relevant. Thus presenting the right
type of posts to social media audience can significantly increase your
online hospitality marketing.
Finally, wisely choose your SEO partners. Search engine optimization
takes time and dedication. Avoid SEO companies that promise the top
rankings in a short time. Make sure to work with SEO specialists who
established a good reputation and high ratings.
Increasing your hospitality marketing can be cost-effective, yet
successful. You just need to follow practical SEO guidelines, make a
good plan and be determined to reach new guests and have your hotel