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What does GDPR mean for Small Businesses?
The way that your data is stored by companies across the world is
about to change. On May 25, 2018 the General Data Protection Regulation
(GDPR) will take effect – creating strong regulations for
consumer-focused businesses, in turn protecting your privacy even
further. This initiative is focused on EU citizens and securing their
rights for privacy and data collection and storage.
What will change with GDPR?
Plenty! Some companies like Google have been in legal battles over
the past decade in regards to publishing photos of people’s homes using
their Google Street view. Now there will be an easier way for people to
opt out. Your transaction records, home address and medical records
will all need to be stored differently and more securely. Many of these
items are not allowed to be collected under the new GDPR standards.
Google’s new Data Retention Policy
The way that Google collects data across it’s different products and
tools is changing. If you have logged into Google Analytics recently you
will notice that a new setting needs to be updated – how long will with
you retain user data – starting at 26 months and potentially forever.
These changes help you decide how long you will keep collected user
data from people that visit your website. Most advertisers don’t use
data collection methods that would be affected by this new regulation
and set of rules but as your digital marketing campaigns gain breadth,
you may be playing in this new area of regulation.
Small Businesses Affected by GDPR
If you are a small business located in the US, you will likely not be
affected. Generally speaking, unless you are in a regulated industry
that deals with financial, medical or personal information, you won’t
need to worry.