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In late March, Matt Cutts of Google, posted a blog indicating that mobile marketing queries would likely surpass PC searches. Is this surprising news? No, not if you consider how attached people are to their mobile devices. It stands to reason then that any business with a website, especially hotels, need to focus on providing not just mobile friendly content, but also mobile optimized content. Sadly, for many businesses, the idea of restructuring websites into a mobile friendly apparatus becomes a chore, and it is a chore that hotels should avoid. It is not that your hotel site does not need mobile, but what it needs is mobile optimization. Mobile friendly is a patch, but mobile optimization is 100 percent geared towards conquering the mobile hotel market. The good news is that there are a number of strategies that make the entire process easier. In this blog, we explore five mobile marketing strategies for hotels.
The philosophy revolves around the fact that mobile searchers look
for specific information, and they want it quick. With mobile marketing,
there is no good reason to go into great detail though richer content
should be available to mobile searchers. What mobile searchers want are
fast loading sites. More than 50 percent of mobile searchers bounce to
another site if the current site takes longer than 3-4 seconds to load.
Social media is as much of the driving force behind mobile marketing.
While mobile content is skinny, over 90 percent of the mobile crowd
share media, such as photos. Making it easy for your visitors to share
media about your site enables the mobile crowd to help you promote your
There is little reward for your business if your website is
mobile-optimized, but your site’s booking engine is not. Extend your
mobile strategy to include the entire mobile experience. Why?
Mobile-optimized only works for your hotel site when the entire process
is optimized for the mobile market. That fact is one of the differences
between mobile friendly and mobile optimized.
Mobile markets need one-touch connect. Either a phone number that
auto-dials, or an email form that is simple to fill out and send are
what the mobile crowd wants. When mobile users encounter something that
is complex or tedious, they bounce, and your site loses a potential
The entire process begins with knowledge. Learn the difference
between terms that sound like they mean the same thing. Mobile optimized
and mobile friendly are not the same thing, though on the outside they
have the implication of seemingly being the same. The big difference is
Mobile friendly means that mobile users can use the site, but that
the site adaptation comes from a PC based site; whereas, mobile
optimized means the site was created for mobile users and not PC users.
Which is stronger for the mobile market, Mobile Optimization is stronger
than Mobile Friendly.