Shop Talk

#FlipTheSwitch LIVE from Africa

By Go Off Road | March 15, 2018 | 0 Comments

    First we trekked through Latin America during the “dry season” and got soaked to the bone. (No, no climate change. Nothing to worry about…) We visited three countries and filmed a new episode of #FlipTheSwitch live every day for 10 days.   At one point we thought we might have killed the crew…

Facts won’t work

By Go Off Road | January 31, 2018 | 0 Comments

Facts.   The coin of the realm, right? As it turns out, no. Facts—the hallmark of science, the great ender of debate or swayer of jury— do very little to change hearts and minds. “Facts are flaccid”, the facts themselves tell us. “Once formed,” the researchers observed dryly, “impressions are remarkably perseverant.”   Which explains…

The shadow side of The Commitment: life in one dimension

By Go Off Road | October 18, 2017 | 0 Comments

The last post about commitment could probably have been posted in just about any entrepreneurial blog. As an industry of startup founders and the networks that support them, we exalt The Commitment. The story is told over and over of the “heroes” that became top of their field, icons forsaking all else. Case in point:…

Love the smell of a new business

By Go Off Road | October 11, 2017 | 0 Comments

When we go off road, we meet people, visit a new business or two, and go places that couldn’t seem more different. And yet, look around and sure enough, we see so much that’s familiar. Entrepreneurs may live, dress and launch differently, but they are all driven by the same zest for life and visionary…

Driving Change: Are you committed?

By Go Off Road | July 11, 2017 | 0 Comments

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work,…

Branding trust or fear: a case study

By Go Off Road | July 11, 2017 | 0 Comments

My Off Road partner Scot and I had just returned from an incredible trip to Guatemala for our client, Barefoot College. This required flights from California to Mexico to Guatemala back to Mexico and finally, back to California. I then continued on to Portland, Oregon. Each of those international flights and subsequent customs experiences was…

San Francisco | Portland