Archive for July 2017

Driving Change: Are you committed?

Are you ready to drive change? Start by answering: Am I fully committed? Having worked with many small business startups and entrepreneurs, I know how enticing the idea of owning your own business can be, or launching an impactful non-profit, or taking your idea of a product to market. The idea is sexy. But the work,…

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Branding trust or fear: a case study

My Off Road partner Scot and I had just returned from an incredible trip to Guatemala for our client, Barefoot College. This required flights from California to Mexico to Guatemala back to Mexico and finally, back to California. I then continued on to Portland, Oregon. Each of those international flights and subsequent customs experiences was…

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